“You have a great idea for a nonfiction podcast, but you know little about podcasting and storytelling. You have a story in your mind but you don’t know how to develop it as a podcast. You’re brooding on a podcast but you want to develop it with professional coaching. You lack practical and technical skills to develop your podcast.”

That’s where Podlab XL comes in, a training and coaching course for nonfiction podcast makers. The lab is run by Eva Moeraert and Pieter Blomme, two experienced audio professionals and podcast aficionados. Together with a team of other experts, they coach the participants from a podcast idea to pilot.

For this first edition, Podlab XL launched an open call. 10 participants were selected. They will all follow this course:

  • In a collective five-day summer class, all participants go from an idea over concept to paper prototype.
  • In the following weeks each participant separately is coached in making a fully produced and listenable podcast episode.
  • When their episode is ready, participants get studio time and two sound engineers to do a final professional mix.
  • At the end of the course the participants are introduced to Podlab XL’s media and podcasting network.

For this first edition Podlab XL got an innovation grant from the Flemish Journalism Fund (FJF). FJF is the innovation incubator of Journalismfund.eu, supported by the Flemish government. In December 2018 FJF awarded innovation grants to 11 projects that innovate and diversify journalism in Flanders.

Instead of funding all kinds of emerging podcast ideas from different media outlets, FJF thought it better to fund a central coaching course that makes existing professional podcast expertise available for aspiring podcast makers, regardless of the media outlets they might work for.

With the grant Podlab XL can test and finetune the concept and limit the enrolment fee. If the project is successful, they plan to develop it on a structural basis.


Podlab wil journalisten massaal aan het podcasten krijgen - Stimuleringsfonds voor de Journalistiek, 14 February 2019

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