Automated Research Support and Multimedia Formats with AI

Project Activities

The project team implemented a system for monitoring interesting sources, which now delivers dozens of journalistic topics every day. Thanks to a prompt pipeline system, the newsroom is able to prepare these topics for publication while reflecting the local character, context, and the individual style of the author managing the process. Furthermore, the team deployed a system for generating Reels from journalistic content, which complements the vertical version of the portal and provides engaging material for its social media channels.

What is the impact?

Thanks to the automated system for producing Reels from journalistic materials, the local media outlet is now able to reach a younger demographic through social media. Previously, the newsroom did not have the resources to produce a higher volume of content for these platforms.

The project has led to a greater diversification of the outlet's content, presenting it in a format that is highly accessible to young people. These short, vertical video summaries serve as effective teasers that successfully drive traffic to the full articles on the website.

Project Links

• jaw.pl