New Platform as an Information Engine for the Region

We want Ferrol360 to be the digital newspaper of reference in the regions. We have a large number of followers on social networks and our brand has earned the trust of the public. The medium represents values of informative independence and proximity, which makes our readers trust us and identify with our brand.

After ten years in operation, our web platform has become obsolete both in functionality and design, which represents a burden to be able to compete with the rest of the local information portals for both readers and our potential advertisers. We want Ferrol360 to be at the same competitive level as other media. We want to redesign the corporate image and the media platform - website - which after ten years has become obsolete, to be competitive and attractive to our advertisers.

Target group

Ferrol360 is a regional digital newspaper, covering information from 20 municipalities. We cover 182,751 users from 20 municipalities in the province of A Coruña, 150 parishes, and 690 population centers. Most of the municipalities in the regions belong to rural areas, with a lot of population loss and lack of services. They have Internet access in most rural areas, which benefits us, since the public knows the medium and through social networks, they have access to our information. Ferrol is the most inhabited and urbanized city and faces a very serious population loss, and an aging population. In recent years, the population has remained around 65,000 inhabitants. Its area of influence, Ferrolterra, is an area that has always depended largely on the industrial sector and has been converting the city's first economic axis for 40 years. Currently, the energy transition is presented as an opportunity, but it is also leading to the closure of important industrial plants that boosted the economy.

Goals of the project

• Change our web platform, being able to offer new types of advertising media that are more current and versatile than the ones we have, with the main objective of being able to offer potential advertisers of those banners that are common in digital mastheads today.  
• Change our corporate image to offer our audience a renewed image, more attractive and consistent with the times, without losing essence, but with the power to awaken the interest of new readers.
• Audience measurements as administrations are beginning to request and we cannot offer it.
• Advertising spot that records the project to change the web platform, analyze with our community the degree of satisfaction with the change, and analyze our accounts to assess the economic growth of the medium after the project.

Implemented activities 

They have redesigned our platform to make it more attractive, as it has become outdated after ten years, and they have changed our corporate image. They have also created a campaign to relaunch their media on social networks with an advertising spot. 

Impact addressing news deserts

The project is that of a native digital and independent media outlet. They are a small team covering local news in 20 municipalities, some very small. Unlike other media, they can adhere to different values and their independence to publish information that is important to their audience, information that would often go unnoticed. Improving the platform and its image is a boost to the engagement of their community, which is their strong point and sets us apart from the competition. The continued existence of their outlet is almost an act of resistance. They believe their audience values it, and the impact of being able to change their image and advertise it with the support of a European organization is essential to finding better funding to survive as a media outlet and continue to provide quality information services to citizens.