Barmak Bahrehmand is a journalist and multimedia storyteller.
Barmak Bahrehmand is an accomplished journalist and digital media expert with over three decades of experience. He served as Chief sub-editor at the BBC World Service in London from 2010 to 2020, overseeing a team of 20 broadcast journalists and ensuring high editorial standards for a weekly audience of around 20 million Persian-speaking people.
His dedication to content quality led to the development of news writing guidelines and the publication of the "BBC Persian Style Guide" in collaboration with the BBC Academy. Barmak has covered significant global events, including environmental issues, women's rights, immigration, energy, terrorism, the Arab Spring, U.S. Presidential Elections, unrests in Iran, and Brexit.
Working across various news platforms—print media, radio, television, news agencies like Agencia EFE, and online outlets—he has a comprehensive understanding of each medium's unique demands. He offers guidance in contextual storytelling, editorial direction, and platform-specific content creation for multimedia reporting. Whether crafting long-form articles, producing radio segments or podcasts, editing video packages, or developing multimedia and data-based content for online audiences, Barmak helps content creators tailor their work to each platform's requirements.
Committed to journalistic excellence and mentorship, he has created online and face-to-face training courses for BBC journalists and developed educational material on different aspects of journalism and digital media. His efforts have nurtured aspiring journalists and elevated industry standards.
On the digital marketing front, Barmak has led marketing campaigns that significantly increased website traffic and consulted for companies on SEO, content repurposing, and digital transformation strategies. His expertise in digital marketing complements his journalism background, offering a unique perspective on multimedia and data-driven storytelling in the digital age. He is also adept at creating websites on WordPress for in-depth multimedia storytelling.
He has invested in his professional growth through courses on Reporting the United Nations Sustainable Development Goals from the Thomson Reuters Foundation, Media Law and GDPR from the BBC World Service, and a Training the Trainers course from the Thomson Reuters Foundation. He also holds a postgraduate diploma in digital marketing.
In March 2020, Barmak moved to Costa del Sol in southern Spain, where he resides. His diversified background in journalism and digital marketing equips him with a comprehensive blend of skills and expertise.