SP_PM4D_073
© Karol Makurat/ Always Pomerania

GDANSK - The goal of the project "New Energy for Pomerania" was to provide the residents of Choczewo municipality and the Pomerania region with reliable, in-depth, and independent information about the opportunities, risks, and social, environmental, and economic consequences of building the first nuclear power plant in Poland in Choczewo. The project addressed the deficit of pluralistic media in the region, where access to independent sources of information is limited, and media coverage is dominated by central and government outlets.

Project Activities

As part of the project, 57 editorial and informational materials were created on the zawszepomorze.pl portal and in the print weekly “Zawsze Pomorze.” Video materials were also produced: field reports, drone footage, and multimedia reports.

A local debate in Choczewo entitled “Nuclear Power Plant in Choczewo Municipality: Opportunity or Risk? Let’s Talk” and an expert debate in Gdańsk entitled “Is it possible to meet Poland’s demand for clean energy using only renewable sources?” were organised and covered. The debates and multimedia materials also attracted new audiences, including Kashubians, younger people, and social media users who hadn’t been regular readers before.

Social media activities were implemented as well, which also made it possible to reach local communities (including Choczewo24). Communication with the editorial team via email atom@zawszepomorze.pl and the Facebook Messenger generated about 70 submissions from readers – questions, comments, requests to cover specific issues – which confirms the real involvement of the local community.

What is the impact?

Publications and debates have given the residents of the Choczewo municipality and Pomerania access to knowledge about, among other things, safety, environmental impact, the job market, infrastructure, tourism, and the long-term social effects of building a nuclear power plant. The project confirmed that the residents of Choczewo experience a serious deficit of information about the nuclear investment. The debate showed that a single meeting at the municipal office is not enough. Residents expect a series of similar debates and consultations to also be held in smaller villages, with the participation of local and county authorities, Polish Nuclear Power Plants, the Pomeranian Voivodeship Local Government, as well as independent experts and environmentalists. Only dialogue that’s “closer to the people” can build trust and real participation of residents in the decision-making process.

Communication with the editorial team via email at atom@zawszepomorze.pl, through Facebook Messenger, as well as open debates in Choczewo, revealed the caution and uncertainty of residents, who often don’t want to speak publicly for fear of consequences. The project created a safe space to express these concerns and bring them to light. Residents of Choczewo stressed that the lack of continuous, clear communication encourages misinformation and growing fears. They pointed out the need for constant access to reliable information, independent of investors and administration. According to the residents, Zawsze Pomorze could play this role as a portal and weekly newspaper providing transparent coverage, expert analyses, and the voice of the local community. Regularly publishing materials based on data, expert opinions, and on-the-ground reports helped reduce rising fears and rumours that appear when there’s a lack of transparent communication.

The changes caused by implementing the project are confirmed by Google Analytics stats, the number of likes, followers, reactions, and shares on FB. Social awareness of the impacts of nuclear investment has increased. The project not only described reality but actually changed it, strengthening local democracy and a culture of dialogue.

Project Pictures

Photo by Karol Makurat/Always Pomerania

Supported
€37,000 allocated on 18/04/2025
ID:
PM4D/2025/073

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