The bullfighter with regrets? He doesn't exist.

In the caption you can read how, at this very moment, the bullfighter Álvaro Múnera regrets his wrongdoing and stops bullfighting on the spot to become an animal rights activist. But that is not true. The man in the photo is in fact the Spaniard Javier Sanchez Vara and he is still - and very much - a bullfighter.

Ann-Marie Cordia and Arkasha Keyers established this in Madrid, in part 1 of their research story. According to him, bullfighters are heroes. In the second part they spoke with the Colombian Álvaro Múnera, who was once a bullfighter, but only stopped when he was paralyzed during a bullfight. "I have seen many bulls cry," he says. "But I only regret it after they hurt me." No one ever asked them about the truth about the photo. It seems like nobody is interested in it. The underlying question of this story is: how much does the truth matter if you can share beautiful pictures that inspire?