ESGnews on Ekonews

The project plans to create a new section of Ekones' website behind the paywall specifically focused on ESG and sustainability managers in companies. The topic is already covered but the intention is to expand the coverage and specifically target not only large corporations that already focused on ESG, but also medium-sized companies. 

The website will offer an overview of the legislation, including comments from experts on how to navigate it, examples of good practice from companies that link business and sustainability, as well as follow-up reporting, a calendar of events in ESG, and FAQs in this topic.

Ekonews will target to acquire at least a hundred companies over the next two years to create a relatively stable income. The project involves designing a new section of the website that will be graphically and visually slightly different from the rest of the Ekonews website, which will still be available to the general public and continue to cover sustainability topics from everyone's perspective.

At the same time, the subscriber module will be linked to a special newsletter called ESG Radar, which will be sent to subscribers every week in the mail with a summary of the main published ESG news.

Expected result of the project

As the sole independent website covering topics sustainability in the region, the plant is to strengthen this competitive advantage by introducing a subscription system and expanding content in this topic.

Through this project, it expects to strengthen the long-term economic sustainability and resiliency against unexpected changes in the advertising market. Ekonews intende to further diversify their revenues in this way. Unlike content collaborations, which currently account for most of the income, subscriptions are scalable.

The goal is to strengthen their position in the ESG market and be a comprehensive source of information primarily for small and medium-sized companies, thereby also expanding their readership. The idea is to acquire one hundred paying companies within two years, not only to cover the costs of an additional team member who will take care of ESG content but also to strengthen Ekonews' overall revenues.