
TIRANA - A project about the audience and their involvement in our product production processes. How they like the media, what they want to read, watch or listen to and how they want Gogo.al to produce media content, being part of this process with their ideas, video selfie, etc.
The project aims to promote greater audience participation in the production of the media content via commenting on the current products produced and getting involved by giving their opinion on how they like media, what they want to read, watch or listen to and how they want Gogo.al to produce media content. These will be done via 3 focus groups.
Target group
The project target group is 36 individuals which will be brought together in 3 focus group meetings. Audiences will be randomly selected to be part of the focus groups through the media's channels on social media (Facebook, Insta, TikTok, etc.), taking into accounts the following criteria: age group, education, audience of different platforms, place of residence, etc. to have a heterogeneous audience to receive more representative suggestions.
Expected Results of the Project
- Involving the audience in the production of media content
- Starting the change based on the suggestions of the audience
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