Building a Stronger Community for Independent Journalism in Romania

This project aims to help Context.ro transition from simply engaging readers to building a loyal community of supporters. Over two months, the team will run a campaign promoting subscriptions and donations via social media, organize audience research (surveys and interviews), and test a closed online group for the most engaged supporters. A dedicated Community Manager will be hired to oversee this process.

The insights gathered will help shape a long-term community strategy that supports editorial independence and financial sustainability. A final report will be published and shared with other independent media organisations as a learning tool.

Expected result of the project

• Increase the number of monthly subscribers and one-time donors by at least 20% during the campaign.
• Launch a closed community group of at least 50 engaged supporters.
• Conduct at least 20 one-on-one conversations with members to understand motivations and expectations.
• Hire a part-time Community Manager to coordinate audience engagement.
• Collaborate with Webgrow for targeted social media campaigns.
• Produce a final public report with findings, strategy insights, and recommendations for other media outlets interested in building communities.