Online media Lika Club implemented a project called "Lika: Life First-Hand," which through this project presented the people who live in the area of Lika, the most uninhabited area in Croatia. It is also one of the least populated areas in Europe.
A true desert in terms of population, and the situation is getting worse every year, which has an huge impact on all aspects of life. The stereotypical media image portrays Lika in a very negative and superficial way, which creates an extremely bad perception of this area for people throughout Croatia.
As a result, people very rarely see shining examples and a realistic depiction of the lives of individuals who would motivate them to consider this region as a place to live. Such people are expected for the project, whose life is the solution to the problems that many people of all ages have in the big centres today. The project would present their lives in Lika, the reasons and motivation for living there and show their lives first hand.
A new subdomains has been created - zastolika.likaclub.eu.
The goal of the project is to present a realistic picture of life in Lika, without the prejudices and stereotypes that have been used by the big media outlets in the past, and to encourage people to get to know this area and think about a possible life here.
Target Group
It is aimed primarily to young families throughout Croatia. The goal is for the people to learn something new about the region, where life still has many advantages and where there are many people who use these advantages accordingly.
Through the approach of solutions journalism, the media outlet will offer first-hand solutions from the people who have built them a full, happy, and quality life. The project will also give them a direct point of contact where they can ask questions about anything that interests them in and get answers from the institutions.
Expected result of the project
The goal of the "Lika: Life First-Hand" project is to realistically present life in Lika, without prejudices and stereotypical portrayals often present in mainstream media. The project aims to motivate people, especially young families, to consider living in Lika by showcasing the successful and fulfilling lives of those already living there.
Through this approach, the project seeks to change the negative perception of the area and present it as a viable option for a fulfilling life. The project also aims to combat stereotypes about Lika that frequently appear in the media, offering real and positive examples of life in the region. Through the project, people seeking a lifestyle change will have the opportunity to learn about the advantages of life in Lika, become familiar with its lifestyle, and hear success stories from its residents.
Additionally, the project will provide direct contact with institutions and people in Lika, offering answers to questions and quick, efficient help, thus providing immediate solutions after people consume the media content. The project will also have a significant impact on the media outlet, expanding its reach and visibility.
By showcasing authentic stories and providing valuable insights into life in Lika, the project should attract a broader audience, including those who may not have previously considered the platform. This will not only increase the number of visitors to the website but also strengthen the media outlet's reputation as a reliable source of meaningful, positive content. Through engaging and inspiring narratives, the project will enhance the media’s credibility and foster a deeper connection with the audience, ultimately giving the platform a wider and more diverse following.
