DESCRIPTION OF THE PROJECT
Our new website needed to highlight the quality reporting and analysis that we publish. Therefore, we are working on a modern, and sleek and accessible web design proposal with a freelance website designer in order to convert our current website into an attractive and yet easily to navigate accessible website. The building of a first new site will be on a test installation to allow a smooth switch once it has been validated. The designer is experienced in WordPress’ content management system and is migrating our metadata onto the new website. Based on the theme template Divi, the designer is customising the code to create an easy-to-navigate interface design, a new colour palette, and search engine optimisation.
The new interface and design will encourage new audiences to discover our online articles, eg. through social media posts, and spend time reading them. The new layout will also bring more diverse ways to present our journalistic work trough text, images, sounds, infographics and video – whatever is best suited to tell the story we report.
GOALS
The aim is to make us more resilient in times where small, independent newsrooms are losing readerships. We have no paywalls on our site and will not be introducing any. Updating our website will emphasise woxx’ capability and desire to adapt to current times without changing its core values. Currently, we have around 700 newsletter subscribers, 2,000 weekly website visitors, and an average of 350 views per article. We hope that a new website will increase those numbers to 1000 subscribers and 500 views per article by the end of the year. The updated interface of our website will showcase our quality reporting and make it easier for audiences to subscribe to the paper – our ideal outcome.
