Tailoring content quality to meet audience needs and boost monetisation

We see that our audience is ready to support us through crowdfunding campaigns.
For one month, we will publish anonymous polls on Nyugat.hu articles (1 question per article) to assess our audience's composition, satisfaction, and needs. Instead of a long questionnaire, readers can answer questions directly within the content, without leaving the article (and no login required). Each respondent receives a unique anonymous identifier, allowing us to summarize responses throughout the project and allowing readers to stay anonymous.

The system adapts to readers' willingness to answer, adjusting question frequency accordingly. As an impact this allows us to produce more targeted content for them. We strengthen our audience relations and the engagement of our readers.

Expected Result of the Project

The expected result of the project is to produce more targeted content for our readers, thus we strengthen our audience relations, the engagement of our readers and their willingness to support us. More stable financial revenues will allow us to focus more on investigative and more in-depth public content, and on disadvantaged social groups.