Two series were published, Faith and Future and Rural Realities, both produced by young journalists. They were distributed not only on social media but also in newsletters, as the aim was to grow a direct connection with audiences.
The aim was to extend direct reach to the audience in order to provide free and independent information and local stories without relying on algorithms. This approach — trying to build a direct link with the community — is considered one of the keystones of better serving a news desert.
The change being sought was to better serve young audiences in local communities. The Instagram growth directly reflects these efforts, thanks in part to young journalists who tend to better understand the wants and needs of young adults.
Journalismfund Europe's flexible grants programmes enable journalists to produce relevant public interest stories with a European mind-set from international, national, and regional perspectives.
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