SP_PM4D_013
© ZON.si

ZASAVJE - With Journalismfund Europe's support, the newsroom opened its door—and decided not to close it again. The Media Lab became a newsroom, classroom and creative playground where young people, aspiring journalists, schoolchildren, local organisations and often-overlooked communities could learn, question, create and be heard. Together, they turned local experiences into journalism and passive audiences into active participants. The team may be small, but the Media Lab proved that big changes sometimes begin in very small newsrooms.

Project Activities

ZON.si turned part of its newsroom into a fully equipped Media Lab: training room, creative workspace and meeting point for the community. The team then filled it with what matters most—not equipment, but people. Through a three-month mentorship programme, six emerging media creators learned journalism by doing it: researching, interviewing, writing, filming, editing, producing podcasts and using AI critically and responsibly. Their work resulted in more than 100 published articles and 20 multimedia stories, while several participants continued collaborating with ZON.si through internships, student work or other editorial roles.

The Lab also moved beyond the newsroom walls. The team organised media-literacy workshops in primary and secondary schools, welcomed children, educators, NGOs, entrepreneurs and local institutions, and trained organisations to communicate more effectively with the media. They worked directly with vulnerable groups, including adults with disabilities, who became interviewers, presenters, camera operators and storytellers instead of merely being the subjects of stories. During the open-door programme, the public could step behind the scenes, question how news is made and try the work themselves.

For ZON.si, the project brought new skills, formats, collaborators and a stronger production capacity. For the community, it created an accessible place where people can learn not to believe everything they see—but also not to look away. What began as a funded project has become a permanent part of the newsroom: a practical, sometimes noisy, always curious laboratory for more critical audiences and better local journalism.

What is the impact?

A news desert does not appear overnight. It begins quietly: fewer journalists, fewer stories from the street, fewer questions asked—and eventually, an entire region becomes visible only when something goes wrong. The Media Lab helped ZON.si reverse that process by strengthening the capacity of an already small but deeply rooted newsroom. The team trained new media creators, introduced new formats, expanded its production of community-focused stories and created a permanent space where local journalism can grow instead of merely struggle to survive.

Its most important impact is sustainability. Participants did not practise on fictional assignments; they worked on real stories, met real people and published for a real audience. Some continued collaborating with ZON.si, bringing new perspectives and skills into the newsroom. The project therefore did more than temporarily increase the amount of content the newsroom produced—it widened the circle of people capable of recognising, researching and telling stories from a region that national media too often overlook.

The Media Lab changed the relationship between the newsroom and the community. Residents were no longer only readers, interviewees or statistics; they became contributors, creators and critical partners. Young people discovered that journalism could be a path for them, schools gained practical media-literacy activities, organisations learned how to bring important local issues into public debate, and people with disabilities were given the microphone, camera and editorial space to tell their own stories.

Perhaps the most valuable change cannot be measured only in clicks or attendance figures: it is the feeling that local voices matter. By opening the doors of the newsroom, explaining how information is verified and inviting people into the production process, ZON.si strengthened trust without asking for blind trust. The team encouraged its audience to remain curious, question what they see and hear, and still stay engaged—because misinformation is dangerous, but so is giving up on information altogether. The result is a more visible, confident and connected community that increasingly understands journalism not as a distant institution, but as a public service that belongs among the people.

Project Pictures

Supported
€30,765 allocated on 18/04/2025
ID:
PM4D/2025/013

Publication

WEBSITE

SOCIAL MEDIA

Media

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