Project Activities
With the funding, DIVERGENTE developed a set of tools and activities to strengthen the distribution of independent journalism and build more lasting relationships with underserved audiences.
The project’s main outputs were a CRM system and a dedicated dissemination hub for live journalism.
The CRM brought together and organised DIVERGENTE’s contacts, including local organisations, institutions, NGOs and community partners, allowing the newsroom to communicate more easily with specific communities and target outreach by location, interests and previous interactions.
The dissemination hub provides potential partners with a clear overview of what live journalism is, why it matters, which formats DIVERGENTE offers and which investigations can be brought to different communities. This makes it easier for organisations to understand the concept of live journalism and explore possible collaborations without relying on individual explanations.
The project also supported five live journalism activities in underserved territories. These events created opportunities for residents to meet journalists, engage with investigations and discuss the issues that matter to them. They also served to gather feedback through surveys, helping DIVERGENTE understand how participants relate to journalism, what information they find difficult to access and which topics they feel are missing from the media.
Together, these activities strengthened DIVERGENTE’s capacity to reach audiences beyond its existing networks and created the infrastructure needed to make community-based journalism more systematic, targeted and sustainable.
