Rubryka is the first Ukrainian media outlet to focus on solutions journalism.
The Rubryka News Agency has been operational since March 2018. Over 6 years, the team has expanded from 5 to nearly 30 specialists and has achieved a readership of over 1 million unique readers per month, with 2-3 million page views and 30-50 thousand daily visitors. Rubryka's social media channels boast more than 150,000 subscribers. The team works with video formats, publishes infographics, and experiments with creative approaches.
Rubryka specializes in environmental issues, urbanism, women's rights, and gender equality. It features two sub-brands: EcoRubric, which is well-known in Ukraine for its focus on environmental protection issues (with a particular emphasis on the ecological consequences of a full-scale war), and Nebayduzh (She's Got It), which centers on women's rights. Both projects operate within Rubryka’s editorial office and are integral parts of it.
Rubryka aims to develop the solutions journalism approach. As a proponent of this journalistic style, the outlet has become its ambassador in Ukraine, promoting the approach among other newsrooms. Rubryka's chief editor is an accredited trainer with the Solutions Journalism Network and a LEDE fellow with SJN. In November 2022, Rubryka joined the first cohort of five European newsrooms engaged in the development of solutions journalism.
Rubryka's mission is to serve as an 'information partner' for progress, positive change, and the democratic development of Ukraine. The outlet seeks to spotlight successful case studies of change and functional solutions, encouraging Ukrainians to implement effective solutions to improve their communities
