PROJECT DESCRIPTION
As previously mentioned, this project comprises two main components: audio and the subscription experience. The overall strategy for engagement and subscriber acquisition connects them structurally. With the support of this fund, we first carried out a crucial research phase, enabling us to set clear short- and medium-term objectives and make informed decisions.
In practical terms, we are producing articles in audio format — something we had previously explored but paused due to a lack of resources. This time, our aim is to establish a more sustainable and consistent approach.
Additionally, with a focus on the second component of the project, we are redesigning the Shifter member experience by creating an improved dashboard with new features and clearer navigation. To translate these efforts into tangible results, we are collaborating with a graphic designer to develop communication materials that will help us present these changes and strengthen our brand perception.
GOALS
We hope that this fund will help us reach the first milestone in a series of subscription targets we have established through our research, informed by the feedback we gathered from both the survey and focus groups. We believe that strengthening our formats and enhancing the member experience will help us to achieve this goal. Furthermore, we are confident that consolidating the processes we are implementing will bring us closer to the overall sustainability of the project — with a clear roadmap defined in terms of milestones, communication, and processes.
In addition, we believe that distributing audio articles on new platforms, will enable us to reach audiences who are not currently connected with Shifter due to their preferred format. This will help us to attract readers and followers, supporting our wider strategy for engagement and growth strategy.
