2025-03-24

IASI - Our project is focused on running a limited experiment to validate the potential and sustainability of growing our Instagram output.

We aim to bolster our brand identity within the 18-34 year old segment, which tends to prefer social media for news consumption and is currently underserved by traditional mainstream media.

Expected Result of the Project

We aim to grow our Instagram audience from under 4.000 to over 5.000 followers by engaging younger age groups which are more likely to use Instagram rather than email to understand what is happening in their city.

 

 

Media

Newsletter SRL

Iașul Nostru (Our Iași) is a Romanian newsletter-first local publication founded in July 2021.

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Supported
€4,900 allocated on 06/02/2025
ID
MG/2025/PLUPRO/011
Grant
Tags

WEBSITE

SOCIAL MEDIA

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