Developing video programs as the new channel of information and the new source of income

Introducing regular video programs, both from studio and realized outside, covering intersting topics, especially in the areas, where the habit of reading the press is weak. Buying necessary equipment, organising the studio, training fthe journalists. Also preparing video ads as the source of income.

Target group

We have a well-living, quite rich, active and vibrant community of Łowicz itself and the surrounding villages, but also a much poorer and less confident population of the cities of Głowno and Żychlin and the surrounding area. In each of these two cities, our newspaper and portal are the only independent local media. The area is too poor for two news organisations to exist - so if it were not for us, the population would be totally dependent on the information published by the local authorities or the government-owned media.

Goals of the project

Broadening the audience, especially in the poorer areas of our terrain. Strenghtening our position as the independent medium (both from local government and from the central government and its institutions). Increasing the income from video advertising.

Implemented activities 

Production of video films. The project succeeded in increasing the number of subscribers on their YouTube channel. The project demonstrated very solid results, and it is clearly a good investment into the future and greater sustainability of this media outlet. 

Impact addressing news deserts

The media outlet has managed to be more present in the region, becoming a reference for citizens to get informed. They are now perceived as a modern media outlet.