VILNIUS - Green Network is a Belarusian media outlet run by a team working in exile. The project will help the media outlet to understand audience expectations better and improve both content creation and delivery. The team hopes to grow the audience in this way and attract those who are not currently involved.

DESCRIPTION OF THE PROJECT

Greenbelarus.info will provide an overview of the audience, a selection of new practices and proof of demand. In particular, we plan to experiment with new video formats and delivery methods, as well as exploring ways to improve our traditional text format.

GOALS

Ultimately, we will have audience research and analysis of their preferences, marketing and brand analysis, a list of hypotheses to prototype and the results of their testing. We will use the successful prototypes and the collected data to inform our long-term strategy.

Supported
€4,975 allocated on 13/05/2025
ID:
MG/2025/PLUPRO/067
Grant:
Micro Grants

Themes

Publication

WEBSITE

SOCIAL MEDIA

Media

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