This innovative dual-format approach meets our audience's demand for news content and solves the problem of long multimedia production cycles and content gaps. The project strengthens our revenue model by providing an audience-focused product that boosts engagement and retention, making our independent platform more sustainable in the long term.
PROJECT DESCRIPTION
We created a time-efficient weekly news service that enabled us to keep our users informed more quickly and effectively. By providing comprehensive Bulgarian and international coverage, we give our audience the flexibility to choose between a more informative newsletter containing modular news content and an on-demand podcast.
The key innovation was our adaptive structure, which featured expandable contextual modules that could be accessed with a single click. This personalised approach transformed passive consumption into an active, user-directed experience. Dual-format delivery (text and audio) ensured accessibility in all situations and on all platforms.
GOALS
The project will result in a tested and user-validated news product that is ready for long-term implementation. It will also provide valuable insights into our audience's needs and preferences, which will inform the development of future content.
Product Developments:
- Design and build a functional prototype for our weekly news offering, featuring a modular content structure.
- Create expandable sections for both the newsletter and the podcast.
- Design visual and audio elements to enhance the user experience.
Strategic Outcomes:
- Create a sustainable weekly news product to fill the content gaps between our long-form publications.
- Strengthen our revenue model by increasing user engagement and retention.
- Create a format that can be continued beyond the grant period with the support of the audience.
