DESCRIPTION OF THE PROJECT
The project "Understanding global voices: researching and adapting Ukrainian Witness content for international audiences" aims to deeply analyze the interaction of international audiences with the English-language channel of Ukrainian Witness. The goal is to better understand their informational needs, preferences, and content engagement patterns. This research will identify the most effective topics, formats, and platforms for reaching foreign viewers, enabling us to adapt our content strategy, increase audience reach, and improve engagement with the global community.
The project involves gathering and analyzing data through surveys, viewership statistics, and user engagement on platforms such as YouTube, Facebook, Instagram, Telegram and TikTok. The insights gained will help us create a more flexible, audience-driven content strategy that caters to the diverse needs of international audiences.
The innovation of this approach lies in utilizing data to create personalized and relevant media formats, which will significantly enhance communication with global audiences. This will not only optimize our content but also strengthen the organization's position on the global media landscape, making our materials more accessible and effective in the context of the ongoing information war.
GOALS
- Conduct an in-depth analysis of the needs, interests, information requests, and behavioral patterns of international users of the Ukrainian Witness English-language channel.
- Determine which topics, content formats, and social media platforms are most relevant and effective for different segments of the international audience.
- Develop an updated, more flexible, and audience-oriented content creation and distribution strategy to enhance its effectiveness and engagement among the global audience.
- Increase the accessibility, recognition, and impact of the Ukrainian voice worldwide, contributing to the fight against disinformation and supporting Ukraine in the global information space.
- Grow the number of subscribers, views, and interactions across key international platforms such as YouTube, Facebook, Instagram.
