Impactomètre, numbers that matters

DESCRIPTION OF THE PROJECT

The Impactometer is a tool that measures audience engagement. It tells us if our articles are being read to the end, and whether the readers are regulars or newcomers. It also measures interactions such as comments, shares and, in particular, subscriptions.

However, our in-house developed tool struggles to compete with rival solutions such as Jetpack and Google Analytics, which have more attractive designs. Furthermore, some of the data we produce is captured by other solutions. Our ambition is therefore to develop a higher-quality tool that is tailored to the needs of subscription-based news outlets and that will enable us to highlight and share our data within our team, including with journalists.

GOALS

This tool will allow us to consolidate reader data in one place, including news metrics such as impacts, comments, sign-ups and subscriptions.

The first impact will be an improvement in marketing efficiency within our small company. The other impact will be an improvement in the data culture within the editorial team. We will observe whether third-party tools such as Jetpack and Google Analytics are indeed being used, and if not, we can remove them from our environment. This will give us complete control over our data environment.