More than Branding: Merch-Based Engagement for Independent Journalism
KYIV (Relocated) - Eastern Variant launched a merchandise initiative to diversify income amid shrinking donor funding. By designing culturally resonant products and partnering with local entrepreneurs, the outlet not only generated new revenue but also deepened audience engagement and supported ...
Solutions Go Global: sharing and sustaining Ukraine’s constructive journalism
KYIV - Rubryka is conducting an audience survey for its English-language version, with the aim of piloting a donation-based product for English-speaking audiences interested in constructive coverage of Ukraine. This initiative will help us to engage with Ukrainians abroad and our international ...
In-House Analytics: Developing a Tool to Measure Audience Engagement
STRASBOURG - Rue89 Strasbourg developed an internal statistics tool called Impactomètre to measure audience engagement and replace costly third-party analytics services, giving journalists direct access to audience insights while keeping data in-house. The Impactomètre provides information about ...
Text Meets Audio: Producing a Modular Newsletter and Podcast
SOFIA - Den.fm developed a weekly news format combining a modular newsletter and podcast. The product was shaped by audience input and continuously refined through ongoing feedback.
Podcasting for the Public: Building a Studio for Production and Rental
Borsod24 established a community podcast studio in Miskolc to improve the quality and efficiency of its podcast production while reducing costs. By setting up its own studio and offering community access, the project created long-term sustainability opportunities and positioned the newsroom as both ...
Adapting Ukrainian Witness content for international audiences
KYIV - During the grant period, Ukrainian Witness conducted a research and testing project aimed at understanding and strengthening engagement with international audiences. The team collected cross-platform analytics, launched a multi-language online survey, tested new content formats, analysed ...
Sounding out the Audience: Surveying Interest in Audio, Subscriber Changes
LISBOA - Shifter decided to launch a new audio project and redesign its current subscription strategy to attract new audiences. The main focus of their project is to improve the Shifter experience, focusing on two areas: accessibility and user experience.
Reaching Out to Readers: Improving Communication to Encourage Audience Support
KROPYVNYTSKY- Grechka researched reader behavior to develop a sustainable funding model in partnership with the Media Development Foundation, a Ukrainian organisation specialising in media research. The research team collected and interpreted data on the behavioral patterns of different audience ...
Content Transformer: Harnessing AI to Keep a Consistent Editorial Voice
SLOVIANSK - Make Sense developed the Content Transformer, an AI-powered tool for journalists that automates the repackaging of a single piece of content into multiple formats while maintaining a consistent editorial style.
Frontline News: Keeping Local Media Afloat in Ukraine
MYKOLAIV - Mykolayiv News’ project was to strengthen its capacity as a source of socially important news on the front line in Ukraine in order to keep operating as a multimedia publication. This helped strengthen its social media presence and preserved the print newspaper.
Participatory Design for Future-proof Independent Media
BERLIN - FairPlanet's project is a research-led innovation sprint designed to refine its digital platform strategy, amplify diverse local journalism and explore sustainable revenue models. Based on participatory design and audience engagement, the project aims to create a more inclusive, resilient ...
Back to Basics: Redesigning a Website for Future Growth
KYIV - Grunt Media developed its website infrastructure after realising its content’s reach and appearance was being limited by only publishing on social media. The intent is for the site to serve as a base for people to engage with Grunt and in the future the team would like to incorporate an ...
Spoken News: Developing Text-to-Speech for a Local Audience
GOSTIVAR - Gostivar has successfully developed and implemented a complete workflow for automatically generating audio versions of its news articles in Macedonian using AI text-to-speech (TTS) technology.
From Words to Video: Building Digital Skills to Engage New Audiences
BUCHAREST - Context’s initiative aims to develop a video production workflow and train a group of younger reporters to create digital content. With support from an outside expert, the team is beginning to build a process of strengthening their digital skills and better engaging with audiences on ...
Video Explainers: Russia Analysis for a Younger Generation
RIGA - Novaya Gazeta Europe produced a four-part video explainer on Russia’s post-Soviet economic evolution. Aimed at a younger audience, the series connects the past with the present in order to encourage critical thinking and deeper engagement.
MARSEILLE - Zébuline is a weekly publication specialising in culture and arts in the south-east of France. The printed version is distributed via a press distribution network and costs €1, while online access to articles is completely free. We are looking for ways to encourage our online audience to ...
Finding a Voice: Reaching New Audiences with AI-Generated Podcasts
KYIV - Texty used AI-generated Ukrainian-language voice coding to share its work with a larger audience. By cloning the voice of one of its journalists, Valeria Pavlenko, it’s training the AI tool to voice articles and data projects.
Listening In: Strengthening Social Media for Impactful Journalism
BERLIN - Dis:orient reorganised its social media team and consulted outside consultants in order to expand its reach, as well as producing and promoting its first podcast.
Going Visual: Increasing Visibility with Video Podcasting, Social Outreach
BARCELONA - 5W transformed its monthly podcast into a video podcast to increase visibility, adapt long-form journalism for social media, and attract new audiences. The project resulted in a pilot video episode, a new visual identity, and short-form clips that significantly boosted reach and ...
Making Green Hot Again: Using Audience Surveys to Deliver Targeted Content
VILNIUS - Greenbelarus.info conducted audience research, tested new content formats, and explored innovative ways to engage its readers on climate and environment topics, including experimenting with a non-branded social media account.