‘Listening to the City’: Connecting with Audiences through Podcasting
LISBON - "Listening To The City" is a narrative podcast series by Shifter Gen’s Lisboa Para Pessoas, launched as part of its entry into audio storytelling. A pilot episode was created and shared with subscribers for feedback, while significant progress was made on the other three episodes. The ...
VIENNA - Nonstop News reimagined audio journalism by transforming it into a visually engaging experience. Through subtitles, data visualizations, animations, and platform-optimized visuals, the newsroom expanded its reach to younger audiences while permanently integrating visual layers into its DAB+ ...
Sustainable Local Media: Validating a Paywall and Loyalty-Driven Membership Model
Szegeder.hu wanted to explore the possibility of being the first regional news outlet in Hungary to establish a paywall system successfully. The team conducted numerous interviews with business founders, media leaders, readers, and international experts, allowing them to map real needs and ...
KHARKIV - Nakypilo focused on the design, development, testing, and release of our mobile application for iOS and Android. They delivered a fully functional cross-platform app with enhanced design, improved usability, and stable performance.
KECSKEMET - KecsUP.hu completed the design, production, and launch of the “KecsUP Kártya” game, distributing 550 printed decks and creating a digital layer that links each card to KecsUP.hu’s journalism. This integration of offline and online engagement was key to this project's success.
Going Visual: Increasing Visibility with Video Podcasting, Social Outreach
BARCELONA - 5W transformed its monthly podcast into a video podcast to increase visibility, adapt long-form journalism for social media, and attract new audiences. The project resulted in a pilot video episode, a new visual identity, and short-form clips that significantly boosted reach and ...
Listening In: Strengthening Social Media for Impactful Journalism
BERLIN - Dis:orient reorganised its social media team and consulted outside consultants in order to expand its reach, as well as producing and promoting its first podcast.
Finding a Voice: Reaching New Audiences with AI-Generated Podcasts
KYIV - Texty used AI-generated Ukrainian-language voice coding to share its work with a larger audience. By cloning the voice of one of its journalists, Valeria Pavlenko, it’s training the AI tool to voice articles and data projects.
Making Green Hot Again: Using Audience Surveys to Deliver Targeted Content
VILNIUS - Greenbelarus.info conducted audience research, tested new content formats, and explored innovative ways to engage its readers on climate and environment topics, including experimenting with a non-branded social media account.
Adapting Ukrainian Witness content for international audiences
KYIV - During the grant period, Ukrainian Witness conducted a research and testing project aimed at understanding and strengthening engagement with international audiences. The team collected cross-platform analytics, launched a multi-language online survey, tested new content formats, analysed ...
Sounding out the Audience: Surveying Interest in Audio, Subscriber Changes
LISBOA - Shifter decided to launch a new audio project and redesign its current subscription strategy to attract new audiences. The main focus of their project is to improve the Shifter experience, focusing on two areas: accessibility and user experience.
Text Meets Audio: Producing a Modular Newsletter and Podcast
SOFIA - Den.fm developed a weekly news format combining a modular newsletter and podcast. The product was shaped by audience input and continuously refined through ongoing feedback.
Reaching Out to Readers: Improving Communication to Encourage Audience Support
KROPYVNYTSKY- Grechka researched reader behavior to develop a sustainable funding model in partnership with the Media Development Foundation, a Ukrainian organisation specialising in media research. The research team collected and interpreted data on the behavioral patterns of different audience ...
ZAPORIZHZHIA- Inform.zp.ua implemented Zaporizhzhya: Exposing The Lie, its first coordinated fact-checking series against Russian propaganda in the Zaporizhzhya region. Over two months, the project produced eight fact-checking articles, social media explainers, and videos, reaching more than 113 ...
Digital Renovation: Reviving a Website to Expand its Audience
LUXEMBOURG - Woxx modernised its website after seeing a decline in the number of print subscriptions. The result has been an increase in the number of articles users engage with on average and the overall time spent on each article. Going forward, Woxx would like to redesign its newsletter and ...
In-House Analytics: Developing a Tool to Measure Audience Engagement
STRASBOURG - Rue89 Strasbourg developed an internal statistics tool called Impactomètre to measure audience engagement and replace costly third-party analytics services, giving journalists direct access to audience insights while keeping data in-house. The Impactomètre provides information about ...
More than Branding: Merch-Based Engagement for Independent Journalism
KYIV (Relocated) - Eastern Variant launched a merchandise initiative to diversify income amid shrinking donor funding. By designing culturally resonant products and partnering with local entrepreneurs, the outlet not only generated new revenue but also deepened audience engagement and supported ...
Solutions Go Global: sharing and sustaining Ukraine’s constructive journalism
KYIV - Rubryka is conducting an audience survey for its English-language version, with the aim of piloting a donation-based product for English-speaking audiences interested in constructive coverage of Ukraine. This initiative will help us to engage with Ukrainians abroad and our international ...
Podcasting for the Public: Building a Studio for Production and Rental
Borsod24 established a community podcast studio in Miskolc to improve the quality and efficiency of its podcast production while reducing costs. By setting up its own studio and offering community access, the project created long-term sustainability opportunities and positioned the newsroom as both ...
Content Transformer: Harnessing AI to Keep a Consistent Editorial Voice
SLOVIANSK - Make Sense developed the Content Transformer, an AI-powered tool for journalists that automates the repackaging of a single piece of content into multiple formats while maintaining a consistent editorial style.
Frontline News: Keeping Local Media Afloat in Ukraine
MYKOLAIV - Mykolayiv News’ project was to strengthen its capacity as a source of socially important news on the front line in Ukraine in order to keep operating as a multimedia publication. This helped strengthen its social media presence and preserved the print newspaper.
Participatory Design for Future-proof Independent Media
BERLIN - FairPlanet's project is a research-led innovation sprint designed to refine its digital platform strategy, amplify diverse local journalism and explore sustainable revenue models. Based on participatory design and audience engagement, the project aims to create a more inclusive, resilient ...
Back to Basics: Redesigning a Website for Future Growth
KYIV - Grunt Media developed its website infrastructure after realising its content’s reach and appearance was being limited by only publishing on social media. The intent is for the site to serve as a base for people to engage with Grunt and in the future the team would like to incorporate an ...
Spoken News: Developing Text-to-Speech for a Local Audience
GOSTIVAR - Gostivar has successfully developed and implemented a complete workflow for automatically generating audio versions of its news articles in Macedonian using AI text-to-speech (TTS) technology.
From Words to Video: Building Digital Skills to Engage New Audiences
BUCHAREST - Context’s initiative aims to develop a video production workflow and train a group of younger reporters to create digital content. With support from an outside expert, the team is beginning to build a process of strengthening their digital skills and better engaging with audiences on ...
Video Explainers: Russia Analysis for a Younger Generation
RIGA - Novaya Gazeta Europe produced a four-part video explainer on Russia’s post-Soviet economic evolution. Aimed at a younger audience, the series connects the past with the present in order to encourage critical thinking and deeper engagement.
MARSEILLE - Zébuline is a weekly publication specialising in culture and arts in the south-east of France. The printed version is distributed via a press distribution network and costs €1, while online access to articles is completely free. We are looking for ways to encourage our online audience to ...
New Narratives: Engaging Audiences on Refugee Integration
WARSAW - Polish Memorial produced and launched the first elements of the documentary project “Między nami” (“Between Us”). The team conducted in-depth, on-camera interviews and collected contextual footage, recording four stories. Three feature people from Ukraine and Russia who were forced to ...
Video Views: Expanding Reach of Commentary with Video
BUDAPEST - Mérce launched its first editorial video commentaries to experiment with short-form, platform-native video journalism. The project resulted in two professionally produced videos, a reusable visual identity and workflow for future video production, and the successful launch of Mérce’s ...
Finding New Channels: Reaching a Community through Newsletters, Video
KÄRDLA – Hiiu Leht seeks to expand its audience beyond traditional print readers. Facing the challenge of engaging younger residents and the wider Hiiumaa diaspora — many of whom are voters but poorly informed about local issues — the newspaper plans to launch newsletters and experiment with video ...