Diversify. Simplify. Engage Young and Rural Audiences
CLUJ-NAPOCA/KOLOZSVAR - The project helped Átlátszó Erdély reach new and younger audiences, particularly young people living in rural areas and small towns across Transylvania. Through short-form videos, local video reports and podcasts, the newsroom brought greater visibility to their experiences ...
ALTO MINHO - With the financial support received, the AltominhoTV project successfully developed and launched a mobile application for iOS and Android designed to address news deserts in the Alto Minho region. The new digital platform delivers hyper-local journalism and interactive features ...
A Magazine Was Born: Prototyping a Print Edition through Audience Research
FLORENCE, ITALY — Magma Magazine developed and prototyped its first print edition, combining audience research, design collaboration, and a small crowdfunding campaign to test interest and determine production numbers. The project strengthened engagement with existing readers while attracting new ...
Going Visual: Increasing Visibility with Video Podcasting, Social Outreach
BARCELONA - 5W transformed its monthly podcast into a video podcast to increase visibility, adapt long-form journalism for social media, and attract new audiences. The project resulted in a pilot video episode, a new visual identity, and short-form clips that significantly boosted reach and ...
Listening In: Strengthening Social Media for Impactful Journalism
BERLIN - Dis:orient reorganised its social media team and consulted outside consultants in order to expand its reach, as well as producing and promoting its first podcast.
Finding a Voice: Reaching New Audiences with AI-Generated Podcasts
KYIV - Texty used AI-generated Ukrainian-language voice coding to share its work with a larger audience. By cloning the voice of one of its journalists, Valeria Pavlenko, it’s training the AI tool to voice articles and data projects.
Making Green Hot Again: Using Audience Surveys to Deliver Targeted Content
VILNIUS - Greenbelarus.info conducted audience research, tested new content formats, and explored innovative ways to engage its readers on climate and environment topics, including experimenting with a non-branded social media account.
Adapting Ukrainian Witness content for international audiences
KYIV - During the grant period, Ukrainian Witness conducted a research and testing project aimed at understanding and strengthening engagement with international audiences. The team collected cross-platform analytics, launched a multi-language online survey, tested new content formats, analysed ...
Sounding out the Audience: Surveying Interest in Audio, Subscriber Changes
LISBOA - Shifter decided to launch a new audio project and redesign its current subscription strategy to attract new audiences. The main focus of their project is to improve the Shifter experience, focusing on two areas: accessibility and user experience.
Text Meets Audio: Producing a Modular Newsletter and Podcast
SOFIA - Den.fm developed a weekly news format combining a modular newsletter and podcast. The product was shaped by audience input and continuously refined through ongoing feedback.
Reaching Out to Readers: Improving Communication to Encourage Audience Support
KROPYVNYTSKY- Grechka researched reader behavior to develop a sustainable funding model in partnership with the Media Development Foundation, a Ukrainian organisation specialising in media research. The research team collected and interpreted data on the behavioral patterns of different audience ...
ZAPORIZHZHIA- Inform.zp.ua implemented Zaporizhzhya: Exposing The Lie, its first coordinated fact-checking series against Russian propaganda in the Zaporizhzhya region. Over two months, the project produced eight fact-checking articles, social media explainers, and videos, reaching more than 113 ...
Digital Renovation: Reviving a Website to Expand its Audience
LUXEMBOURG - Woxx modernised its website after seeing a decline in the number of print subscriptions. The result has been an increase in the number of articles users engage with on average and the overall time spent on each article. Going forward, Woxx would like to redesign its newsletter and ...
In-House Analytics: Developing a Tool to Measure Audience Engagement
STRASBOURG - Rue89 Strasbourg developed an internal statistics tool called Impactomètre to measure audience engagement and replace costly third-party analytics services, giving journalists direct access to audience insights while keeping data in-house. The Impactomètre provides information about ...
More than Branding: Merch-Based Engagement for Independent Journalism
KYIV (Relocated) - Eastern Variant launched a merchandise initiative to diversify income amid shrinking donor funding. By designing culturally resonant products and partnering with local entrepreneurs, the outlet not only generated new revenue but also deepened audience engagement and supported ...
Solutions Go Global: sharing and sustaining Ukraine’s constructive journalism
KYIV - Rubryka is conducting an audience survey for its English-language version, with the aim of piloting a donation-based product for English-speaking audiences interested in constructive coverage of Ukraine. This initiative will help us to engage with Ukrainians abroad and our international ...
Podcasting for the Public: Building a Studio for Production and Rental
Borsod24 established a community podcast studio in Miskolc to improve the quality and efficiency of its podcast production while reducing costs. By setting up its own studio and offering community access, the project created long-term sustainability opportunities and positioned the newsroom as both ...
Content Transformer: Harnessing AI to Keep a Consistent Editorial Voice
SLOVIANSK - Make Sense developed the Content Transformer, an AI-powered tool for journalists that automates the repackaging of a single piece of content into multiple formats while maintaining a consistent editorial style.
Back to Basics: Redesigning a Website for Future Growth
KYIV - Grunt Media developed its website infrastructure after realising its content’s reach and appearance was being limited by only publishing on social media. The intent is for the site to serve as a base for people to engage with Grunt and in the future the team would like to incorporate an ...
Spoken News: Developing Text-to-Speech for a Local Audience
GOSTIVAR - Gostivar has successfully developed and implemented a complete workflow for automatically generating audio versions of its news articles in Macedonian using AI text-to-speech (TTS) technology.
Video Explainers: Russia Analysis for a Younger Generation
RIGA - Novaya Gazeta Europe produced a four-part video explainer on Russia’s post-Soviet economic evolution. Aimed at a younger audience, the series connects the past with the present in order to encourage critical thinking and deeper engagement.
MARSEILLE - Zébuline is a weekly publication specialising in culture and arts in the south-east of France. The printed version is distributed via a press distribution network and costs €1, while online access to articles is completely free. We are looking for ways to encourage our online audience to ...
New Narratives: Engaging Audiences on Refugee Integration
WARSAW - Polish Memorial produced and launched the first elements of the documentary project “Między nami” (“Between Us”). The team conducted in-depth, on-camera interviews and collected contextual footage, recording four stories. Three feature people from Ukraine and Russia who were forced to ...
AFRICA - New generations always dream big. Daaf Borren travelled through some 16 countries in Africa, fascinated by their stories. From Mali and Congo to Ethiopia and Mauritania: this is an atypical travel book, in which you not only cover many kilometres, but also travel along to the future.
Co-Creating Stories: Bringing Participatory Narratives into Journalism
MADRID - Over the course of nine months, a group of more than 20 migrant women gathered in Madrid to think of new ways of telling stories about migration, drawing on their own experiences and knowledge. The project didn’t start with a pre-established editorial plan; instead, they focused on creating ...
Médio Tejo eXpress: News that Speaks Your Language
ABRANTES - Médio Tejo eXpress, developed by PERSPECTIVA / mediotejo.net, launched a mobile-first news app and multimedia strategy to reach 16- to 30-year-olds in the Médio Tejo region, a community long affected by news deserts and declining local journalism.
HELSINKI - Verde Voices was a successful pilot project in expanding immigrant and foreign-background communities' access to fact-based information on Finnish society and politics, strengthening integration and democratic participation, while piloting deeper community engagement and belonging.
Marcelle EMI – Media and Information Literacy for High School Students
MARSEILLE - Marcelle EMI has transformed a media literacy experiment into a digital resource that is now firmly established in secondary schools. After an initial wave of adoption in the first half of 2026, the start of the new school year in September marked a sharp acceleration: 174 secondary ...
Resilient Intermedia – Independent Journalism Against Media Capture
SUCEAVA - Through Resilient Intermedia – Independent Journalism Against Media Capture, regional broadcaster Intermedia strengthened independent public-interest journalism in Suceava and neighbouring communities, while helping audiences become more resilient to misinformation. The project combined ...
Strengthening Local Public Media: Addressing The Challenge Of Serving Small Communities
MAARHEEZE - In the region that RTV Horizon serves, local journalism is under pressure. Small markets and tight economics have reduced the diversity of news available to the public. With the project's investment, RTV Horizon has been able to produce more varied, higher-quality content, build closer ...